DELIVERING SEAMLESS JOURNEYS THAT BUILD BRAND LOYALTY

Virgin Australia engaged Büro North to develop the user experience from airport arrival to aircraft boarding at the T1 Perth Airport expansion. Encompassing the arrival experience, self check-in, self bag-drop through security and onto the departure lounges and gates our design solution delivers wayfinding and process information and instructions to passengers to ensure seamless journeys.

Our approach was to map the physical, process and digital touch points of the user experience. From integration with the Virgin app to coordination with interiors, lighting and branding, we ensured every step of the journey was clear, logical and simple. The check-in hall at Perth Airport is a very narrow space, handling over 4 million passengers annually. We developed a staged delivery of information aligning to the steps of the check-in process.

提供无缝旅行，建立品牌忠诚度

维珍澳大利亚公司与Buro North公司合作开发了从机场到达到珀斯T1机场扩建的飞机登机的用户体验。我们的设计方案包含了到达体验、自助登机、自助行李通过安检进入候机室和登机门，为乘客提供了寻路、处理信息和指导，确保全程无缝。

我们的方法是映射用户体验的物理、过程和数字接触点。从与维珍应用的整合，到与室内、灯光和品牌的协调，我们确保旅程的每一步都清晰、逻辑和简单。珀斯机场的值机大厅非常狭窄，每年可接待400多万人次。我们根据签入过程的步骤开发了分阶段的信息交付。

BÜRO NORTH’S WAYFINDING DESIGN TECHNIQUE HAS GIVEN A NEW INNOVATIVE FEEL TO OUR CHECK IN SPACE AND MOST IMPORTANTLY HAS ASSISTED WITH A SEAMLESS JOURNEY FOR OUR TRAVELLING GUESTS.



— Tracey Rosewall, Virgin Australia

BURO NORTH的寻路设计技术为我们的CHECK IN空间提供了一个新的创新的感觉，最重要的是为我们的客人提供了一个无缝的旅行。



——特蕾西罗斯,维珍澳大利亚