Rooting the Identity of a Desert Business Park in its Heritage as a Petrified Forest
—
Wayfinding, Environmental Graphics
—
Client Rooya Group
Location Cairo, Egypt
Architect Zaha Hadid Architects
Spaceagency was appointed as the Wayfinding and Signage consultant to Zaha Hadid Architects for a large mixed-use masterplan in Cairo. The project comprises 18 office towers, 5 retail clusters, a 5-star hotel, exterior public space and 2 levels of basement parking. Spaceagency’s scope included all public areas.
Spaceagency’s philosophy is to provide intelligibility by revealing the latent spatial structure of a given space while seamlessly integrating graphic communication into the architecture. Rather than creating additive elements within a project, our primary design objective is to embed wayfinding indications into the architecture and landscape. The team’s expertise in environmental graphics supports this spatial perspective with graphic, narrative and informational layers, which facilitate orientation
石头塔楼
将一个沙漠商业公园作为石化森林的传统定位
Wayfinding、环境图形
客户端Rooya集团
位置开罗,埃及
建筑师扎哈哈迪德建筑师
太空总署被任命为扎哈哈迪德建筑师事务所(Zaha Hadid Architects)在开罗的一个大型综合总体规划的寻路和路标顾问。该项目包括18座写字楼、5个零售集群、一个五星级酒店、外部公共空间和两层地下停车场。太空总署的范围包括所有公共区域。
航天机构的理念是通过揭示给定空间的潜在空间结构，同时无缝地将图形通信集成到建筑中，从而提供可理解性。我们的主要设计目标不是在项目中添加附加元素，而是将寻路指示符嵌入到建筑和景观中。该团队在环境图形学方面的专业知识支持这种空间视角，包括图形、叙述和信息层……
